Est 2002
The most experienced, award winning traditional toy shop in South West Wales. "It's all about the children"


Sunday 30th August.

Yesterday Jackie Morris Children's author and illustrator visited the toy shop where she painted, signed her beautiful books and chatted about her wonderful stories and how they were created. A truly amazing woman Jackie has a real gift. Both children and adults alike were enthralled with her stories and skill. She kindly sat and signed all our books so now we have our own secret stock of signed copies here at the shop and to buy online. If you'd like to meet Jackie she's returning in November when Llandeilo hosts its annual Christmas Festival of Senses. Can't wait!

To find Jackie's books on the website just click on 'Beautiful Books.' 

A bit about play

Early childhood is a precious and magical time when children enjoy intensely-lived learning experiences. The world is a place of great adventure waiting to be explored and life is one constant discovery. Children are eager to learn and we aim to help parents choose toys which give them the best opportunities to learn as children do - and that is through play.


free buying guide Mums choice award logo
free delivery

On all orders over £75.00.
Standard delivery £4.95

Hayley Owens. Ammanford.

I love this shop! I love the reading corner, the range of beautiful toys, the friendly knowledgeable staff and the fact it's just a few miles away from me!  

View all testimonials here