I love this shop! I love the reading corner, the range of beautiful toys, the friendly knowledgeable staff and the fact it's just a few miles away from me!  

As a 20 year old going into Toy shops is a pretty rare thing these days but popped into the shop when me and my parents were passing through. Brought back so many great memories of going in that same shop (in Mumbles) as a child! Memories that to me are worth far more than any small savings you could possibly find online (if you could find any at all!). Stunning little local shop, that I hope people support so it continues to thrive and I can take my kids there in the future:)

— Rhys Lloyd

Eves Toy Shop had to be my choice for Best Retailer just because it epitomises everything a toy shop should be, it’s interactive, has a great range and the kids themselves love it.