Baby's First Toys 0-1 Year

Beautifully illustrated scenes feature simple text & cut-out shapes to discover. 🦆🎶

Meet all the friendly animals on the farm in this interactive lift the flap board book.🐷🐓

Get ready for a nature symphony with this charming book! 🐦🌳

A fun and engaging way to develop Early Maths skills while making bathtime extra splashy! 💦😊

Colourful pieces depicting Martians, astronauts & rockets, toddlers can practice counting, improve dexterity, & learn about space.🧑🏼‍🚀👽

A playful, sensory-filled bath toy that grows with your child—from splashing fun to number learning! 💦🐤

Their first surprised giggles are soon replaced with shouts of "again, again" 🥬🥕

Each page gives a different glimpse of a baby's day. 🍼🧸

Your children will fall in love with this rabbit as they wake him up from his sleep!🐇🦋

All 8 pages make a crinkly sound that your baby will love.🦖🌴

All 8 pages make a crinkly sound that your baby will love.🐮🚜

All 8 pages make a crinkly sound that your baby will love.🐯🌴

Unlike in the films, your Eeyore can wag his pretty tail without fear of it falling off! 🫏🌳

Transform your children's bedroom into the Hundred Acre Wood! 🐅🌳

With those round, expressive eyes, it's impossible not to fall in love with him at first sight! 🐻🌳

Crafted for quality, value, and attention to detail, this delightful set is sure to keep children entertained.🥕🌿

Just turn the rainmaker upside down, & watch the colourful beads cascade through the tube, creating sounds & visual effects🌈☔.

The brick house even has a chimney where the wolf can slide in.🐷🏠

Your children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤

He’s just the right size to come along on adventures, whether it’s a trip to the park or a cuddle at bedtime. 🌳💤

Your children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤

The cutest companion from day one, providing endless entertainment and developmental benefits.🌴🦩

Perfect for tiny hands, making it super easy to hold and play.🌈

She's all about fun with her jingly rattle & adorable pom-poms that are easy for little hands to grab. 🌟❤️

Stella is designed to soothe those teething gums. 🐾

Turn the button and watch as Joe the dragon and his cheerful friends take to the skies. With the sweet melody of Fly Me to the Moon playing, your little ones will be mesmerised!🎈🎵

Stella can be tossed into the washing machine at 30 degrees.🫧🐤

Lightweight and portable, it’s great for playtime at home or on the go—ideal for little book lovers! 🧺🐰

This colourful wooden train is both a pull-along toy and a construction game, making playtime twice as exciting for your little explorers.🌳🚂

Jules never plays without his buddy Léon the hedgehog! This soft rattle is full of surprises for your baby!🐾🦔

This sweet softie is full of charm from the tip of its beak to its bobbly little tail.🐤🐥

Watch your little ones giggle as the butterfly's wings gently flap & a sweet bell chimes from within its belly.🌳🦋

No more fumbling around in the dark! The soft, soothing glow guides you straight to what you need.🦄✨

No more midnight dummy disasters! Jules' gentle glow leads you straight to sleepy-time essentials without disturbing anyone. 🐕✨

Jack's gentle glow guides you straight to dummy emergencies without waking anyone! 🦁💛

Jeanne's gentle glow guides you straight to dummy emergencies without disturbing anyone! 🐱💕

She has a sewn-in label to write baby's name or phone number, just in case she gets lost on your travels.🌳🚗

This Wee Kiddo plush lamb is small but mighty—mighty sweet, that is!✨🤍

Fully articulated from head to toe, Nine can sit, stand, and pose for all kinds of imaginative play.🌳📚

With her wonderfully wild, scraggly black fur and the sweetest embroidered face, she's got bags of personality and charm.🖤🐑

Designed to hang easily from a pram or baby seat, Jeanne is a delightful friend for at home or on the go🌳🚗

She's perfect for rolling, hugging, and hands-on discovery. The soft handles are just right for little hands to hold.🦄💕

Meet Jules, an adorable little dog who's full of surprises and perfect for keeping your baby entertained and engaged!🐾🐕

Made for little hands to grasp & play, perfect for exploring cause and effect in the most enjoyable way🌊⛵

The perfect size for the most comforting night-time cuddles and will sit beautifully beside little ones during bedtime stories. 🐻‍❄️🤍

A set of 4 farm-themed balls are one of those perfect sensory toys that babies can't get enough of! 🐮🐷

Each ring feels different – some tinkle, some squeak, some are smooth, grooved, or crinkly!🦔💕!

Join Papa Duck as he searches the farm for his scattered ducklings! Each page reveals a new duckling in a different colour🐤🚜