Baby's First Toys 0-1 Year
Discover our lovely collection of baby’s first toys for 0–1 year olds, chosen for those early months of looking, listening, grasping, and exploring. From soft toys and rattles to sensory toys and first playthings, these are the kinds of toys that are gentle, engaging, and just right for little hands as they begin to discover the world around them.🧸✨
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166 products
In The Stars Galaxy Counting GameColourful pieces depicting Martians, astronauts & rockets, toddlers can practice counting, improve dexterity, & learn about space.🧑🏼🚀👽£39.99 /
Mama Duck and her Magnetized DucklingsA playful, sensory-filled bath toy that grows with your child—from splashing fun to number learning! 💦🐤£22.99 /
Peter Rabbit Jack in the BoxTheir first surprised giggles are soon replaced with shouts of "again, again" 🥬🥕£29.99 /
Rabbit in a lettuce Hide Away PuppetYour children will fall in love with this rabbit as they wake him up from his sleep!🐇🦋£36.99 /
Sold out 
Steiff - Eeyore Soft ToyUnlike in the films, your Eeyore can wag his pretty tail without fear of it falling off! 🫏🌳£35.99 /
Steiff - Winnie The PoohWith those round, expressive eyes, it's impossible not to fall in love with him at first sight! 🐻🌳£35.99 /Sold out 
Three Little Rabbits - Wooden Activity GardenCrafted for quality, value, and attention to detail, this delightful set is sure to keep children entertained.🥕🌿£90.00 /
Wooden RainmakerJust turn the rainmaker upside down, & watch the colourful beads cascade through the tube, creating sounds & visual effects🌈☔.£10.99 /Sold out 
Houses Of The 3 Little PigsThe brick house even has a chimney where the wolf can slide in.🐷🏠£44.99 /
Baby Agethe - Soft DollYour children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤£24.99 /
Baby Ari - Soft DollHe’s just the right size to come along on adventures, whether it’s a trip to the park or a cuddle at bedtime. 🌳💤£24.99 /
Baby Anaïs - Soft DollYour children can change her nappy, dress her, and tuck her up for a snooze in her cosy carry cot. 🍼💤£26.99 /
Anais Mini RattleThe cutest companion from day one, providing endless entertainment and developmental benefits.🌴🦩£9.99 /
Mini Rattle - Stella FawnShe's all about fun with her jingly rattle & adorable pom-poms that are easy for little hands to grab. 🌟❤️£10.99 /
Animated Wooden Music BoxTurn the button and watch as Joe the dragon and his cheerful friends take to the skies. With the sweet melody of Fly Me to the Moon playing, your little ones will be mesmerised!🎈🎵£28.99 /Sold out 
Playbook Little RedLightweight and portable, it’s great for playtime at home or on the go—ideal for little book lovers! 🧺🐰£11.99 /
Jules Rattle Activity ToyJules never plays without his buddy Léon the hedgehog! This soft rattle is full of surprises for your baby!🐾🦔£24.99 /
Farm Pull-along TrainThis colourful wooden train is both a pull-along toy and a construction game, making playtime twice as exciting for your little explorers.🌳🚂£34.00 /
Boris Bearialis Polar BearThe perfect size for the most comforting night-time cuddles and will sit beautifully beside little ones during bedtime stories. 🐻❄️🤍£40.00 /
Baby ChickThis sweet softie is full of charm from the tip of its beak to its bobbly little tail.🐤🐥£12.99 /
Three Little Rabbits - Pull Along ButterflyWatch your little ones giggle as the butterfly's wings gently flap & a sweet bell chimes from within its belly.🌳🦋£24.99 /
Lena - A Mini glow-in-the-dark night friendNo more fumbling around in the dark! The soft, soothing glow guides you straight to what you need.🦄✨£9.99 /
Jules - A Mini glow-in-the-dark night friendNo more midnight dummy disasters! Jules' gentle glow leads you straight to sleepy-time essentials without disturbing anyone. 🐕✨£9.99 /
Jack - A Mini glow-in-the-dark night friendJack's gentle glow guides you straight to dummy emergencies without waking anyone! 🦁💛£9.99 /
Jeanne - A Mini glow-in-the-dark night friendJeanne's gentle glow guides you straight to dummy emergencies without disturbing anyone! 🐱💕£9.99 /
Kiddo Little Black LambWith her wonderfully wild, scraggly black fur and the sweetest embroidered face, she's got bags of personality and charm.🖤🐑£20.00 /
Jeanne Cat Activity ToyDesigned to hang easily from a pram or baby seat, Jeanne is a delightful friend for at home or on the go🌳🚗£20.00 /
Lena Rattle Activity ToyPerfect for rolling, hugging & hands-on discovery. Just right for little hands to hold.🦄💕£24.99 /
Jules Dog - Activity ToyMeet Jules, an adorable little dog who's full of surprises, perfect for keeping baby entertained!🐾🐕£20.00 /
Three Little Boats For The BathMade for little hands to grasp & play, perfect for exploring cause and effect in the most enjoyable way🌊⛵£18.99 /
Roly Poly Balls - Set of 4 plush balls - FarmA set of 4 farm-themed balls are one of those perfect sensory toys that babies can't get enough of! 🐮🐷£18.00 /Sold out 
Leon the Hedgehog Sensory RingsA soft, fluffy hedgehog with 5 colourful rings and lots of little surprises!🦔💫£19.99 /
My First Dinosaur Book Rag BookA lovely little “first book” for babies who like something soft to hold, scrunch, and explore.🌳🦕£12.50 /
The Noisy Farmyard Rag BookA lovely first book for babies, and a fun one for grown-ups who don’t mind doing the animal noises.🐮🐑£12.50 /
As Brave as a Bear Rag BookA gorgeous first book for tiny people with big personalities.✨🐒£12.50 /
Activity Book "Gaspard at the farm"Join Papa Duck as he searches the farm for his scattered ducklings! Each page reveals a new duckling in a different colour🐤🚜£25.99 /
Clay Bunny - MediumAt 38 cm, this bunny is just the right size for little people to hold and play. 🐰🌳£38.99 /
My Say Hello! - Rag BookA sweet first book for sociable little ones (and grown-ups who like saying hello to everyone).🖐🏻🖐🏽🖐🏾£12.50 /
Les Babou - Large Brown HareAt 60 cm tall, he’s a little more to snuggle—perfect for naps, quiet time, or being dragged lovingly from room to room. 🩷🌳£35.99 /
