Welcome to Steiff - A remarkable company with an extraordinary woman at its heart. Margarete Steiff, born in 1847, overcame polio to become a skilled seamstress. Her journey began with an elephant pin cushion and has grown into a range of beloved animals and characters, all marked by the iconic Steiff tag and button in the ear. The first Steiff Teddy Bear was born in 1902, introducing the famous 'Button in Ear' trademark for authenticity. Steiff's legacy thrives even after 100 years.