New Arrivals
New toys at Eve's! Choose age range using tab buttons.
Leon the Hedgehog Sensory Rings
Each ring feels different – some tinkle, some squeak, some are smooth, grooved, or crinkly!🦔💕!
£19.99
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Activity Book 2 in 1 - Ocean
Two books in one, it folds and unfolds easily for play at home or on the go.🌳🚗
£20.00
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Wooden rattle - Forest
This adorable hazelnut-shaped sensory rattle is packed with textures and surprises for curious little hands!🍂🫎
£10.99
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Lena Rattle Activity Toy
Shaped like a cuddly ball, she's perfect for rolling, hugging, and hands-on discovery. The soft handles are just right for little hands to hold.🦄💕
£24.99
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Mini Rattle - Jules The Dog
His long floppy ears, little nose, and red bell are all delightful textures for baby to discover❤️🔔
£10.99
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Jules Dog - Activity Toy
Meet Jules, an adorable little dog who's full of surprises and perfect for keeping your baby entertained and engaged!🐾🐕
£20.00
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Jeanne Cat Activity Toy
Designed to hang easily from a pram or baby seat, Jeanne is a delightful friend for at home or on the go🌳🚗
£20.00
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Steiff - Nala Penguin
With her gentle nature and adorable waddle-ready pose, Nala is simply irresistible.🐧❤️
£44.95
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Steiff - Diggy Mole
Beautifully made and machine washable, Diggy is built to last through years of play and love.🫧🌱
£42.99
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Kiddo Little Black Lamb
With her wonderfully wild, scraggly black fur and the sweetest embroidered face, she's got bags of personality and charm.🖤🐑
£20.00
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Roly Poly Balls - Set of 4 plush balls - Ocean
Just the right size for little hands to grab & explore. Each one makes its own special sound🐧🐻❄️
£18.00
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Activity book 2 in 1 - Forest
Choose options
Each page has lovely textures to explore, plus there's a teething ring, tassels and a mirror to keep little hands busy.🦌🦝
£20.00
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Little Big Friends Activity Cube, Forest
Forest friends such as an owl and fox are waiting to be found. It's lovely for stimulating those developing senses🌳🦉
£20.00
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Soft Activity Cube - Ocean
There's a teething ring for when those teeth start arriving, a mirror for peek-a-boo, and lots of interesting fabrics that are perfect for tiny fingers to explore. ✨
£20.00
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My Big Farm Playbook
A playful pick for little ones who love to explore and discover with you! 🌾🐷
£9.99
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Jingle Bells - Nick Butterworth
A great Christmas story for children who love a bit of mischief, teamwork, and a happy ending! 🎄😺
£7.99
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Five Little Penguins - Lily Murray
A lovely choice for little ones who love penguins, flaps, and snowy adventures! 🐧❄️
£7.99
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There There Little Reindeer - Anna Milbourne
For your little ones who love being gentle and kind to animals! 🎄✨
£7.99
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I Love You More Than Christmas - Ellie Hattie
For your child who loves bears, cuddles, and being told how much they're loved!❤️🎄
£6.99
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ABC of Kindness Christmas - Board Book
Cc is for Christmas and all the joy it brings. Dd is for doing kind and thoughtful things.🐘🎄
£12.99
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Elf Wooden Puzzle
Once complete, the elf is ready to star in all sorts of Christmas stories and imaginative play!🎄✨
£5.00
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Countdown to Christmas Blocks
A lovely little tradition to start in December, and a fun way to help little ones understand how long they have to wait until Santa arrives!✨🎅🏻
£10.00
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My Arts & Crafts - Reusable Thick Stickers 2
Perfect for rainy days and little ones who love sticking, peeling, and making up stories!🦊 ✨
£8.99
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Borealis Hippo
His little pink ears, nose, and feet are sweet touches that make him extra lovable. 🦛💕
£45.00
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PomPom Penguin Rainbow Hat Soft Toy
This adorable grey and white PomPom Penguin is all set for winter in a bright rainbow beanie hat!🌈🐧
£20.00
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PomPom Penguin Muffs & Scarf Soft Toy
PomPom Penguin is all wrapped up for winter in a colourful scarf and cosy muffs – a lovely little friend for the festive season🌈🎄
£20.00
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Emperor Penguin Chick Soft Toy
At 23 cm tall, he’s a lovely armful for small hands to hold, line up with other animals, or star in snowy, make-believe games.🐧🌿
£23.99
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Vilac - Off White Metal Car
Little ones will adore this lovely ride-on car from specialist French toymakers Vilac!🤍💛
£129.99
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Vilac - Pea Green Metal Car
Finished in a gorgeous pea green colour, it's sturdy, stylish, and built to last through years of zooming around🫛💨
£129.99
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Vilac - Burgundy Metal Car
this vintage toy car is full of beautiful details like a textured front grill and a shiny little petrol cap🏎️⛽
£129.99
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Snow Bunny's Christmas Show - Rebecca Harry
For little ones who love stories about friendship, helping others, and a bit of Christmas sparkle! 🎄🩶
£12.99
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Jingle Bells - Nick Butterworth
A great Christmas story for children who love a bit of mischief, teamwork, and a happy ending! 🎄😺
£7.99
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A House For Christmas Mouse - Rebecca Harry
A touching tale about a little mouse with a big heart, featuring festive silver foil on every page!🐭🎄
£6.99
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Countdown to Christmas Blocks
A lovely little tradition to start in December, and a fun way to help little ones understand how long they have to wait until Santa arrives!✨🎅🏻
£10.00
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Borealis Hippo
His little pink ears, nose, and feet are sweet touches that make him extra lovable. 🦛💕
£45.00
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Drak & Drakkar
Choose options
Your child can send him off on raids, rescues, or whatever stories they dream up.🦜🏴☠️
£20.00
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PomPom Penguin Rainbow Hat Soft Toy
This adorable grey and white PomPom Penguin is all set for winter in a bright rainbow beanie hat!🌈🐧
£20.00
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PomPom Penguin Muffs & Scarf Soft Toy
PomPom Penguin is all wrapped up for winter in a colourful scarf and cosy muffs – a lovely little friend for the festive season🌈🎄
£20.00
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Emperor Penguin Chick Soft Toy
At 23 cm tall, he’s a lovely armful for small hands to hold, line up with other animals, or star in snowy, make-believe games.🐧🌿
£23.99
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Diary With Code And Sound - Girl Power
Inside there are 80 finely lined, colourfully illustrated pages ready for notes, doodles, and daily thoughts.📝🎶
£22.99
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Moulin Roty - Lake house
Perfect for quiet story-led play, setting up scenes, and moving characters around the house and lake.🌲🏡
£89.99
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Moulin Roty - Wooden Camper Van
Sturdy and charming, it’s just the right size for small hands to push along and set up for a night under the stars.🚐✨
£45.00
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Mia's Journey - 36 Piece Puzzle
Mia is about to board this funny train to experience wonderful journeys and make new friends!🌳🚂
£14.99
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My Vanity Case
The small suitcase design with handle means it's easy to take everywhere – perfect for sleepovers or trips to grandma's👵🏻🏠
£32.00
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Vilac - Off White Metal Car
Little ones will adore this lovely ride-on car from specialist French toymakers Vilac!🤍💛
£129.99
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Vilac - Pea Green Metal Car
Finished in a gorgeous pea green colour, it's sturdy, stylish, and built to last through years of zooming around🫛💨
£129.99
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Eight Patterned Collages
Great for kids who love fashion, stickers, and making something all their own! 👗👛
£6.99
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A Christmas In Time - Sally Nicholls
A brilliant read for children who love adventure, time travel, and a bit of Christmas magic! 🕰️✨
£6.99
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Borealis Hippo
His little pink ears, nose, and feet are sweet touches that make him extra lovable. 🦛💕
£45.00
/
PomPom Penguin Rainbow Hat Soft Toy
This adorable grey and white PomPom Penguin is all set for winter in a bright rainbow beanie hat!🌈🐧
£20.00
/
PomPom Penguin Muffs & Scarf Soft Toy
PomPom Penguin is all wrapped up for winter in a colourful scarf and cosy muffs – a lovely little friend for the festive season🌈🎄
£20.00
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Top Model Code & Sound Ballet
Inside you'll find 80 lined, colourfully illustrated pages perfect for writing thoughts, dreams & adventures📝🖊️
£22.99
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Dolls House Conservatory Playset
The opening and closing door, lovely planters, and gorgeous details bring the garden to life.🌸🌈
£49.99
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Something About A Bear - Jackie Morris - Signed Copy✨
All are gloriously depicted, with lyrical descriptions of their lives in the wild. But of all the bears in the wild, wide world, which is the best bear of all?🧸❤️
£18.99
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I Am Cat - Jackie Morris - Signed Copy✨
Magic and nature intertwine in this beautiful tale of protection and courage🐾🌿
£20.00
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The Panda's Child - Jackie Morris - Signed Copy✨
Step into a faraway forest where magic and nature intertwine in this beautiful tale of protection and courage🐾🌿
£16.99
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Moulin Roty Child's Watering Can
The ditsy illustrations of green leaves, birds, butterflies and rabbits make it feel like something straight out of a storybook. 🌸🐌🐇
£28.99
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Lenny Lemmon and the Invincible Rat
A brilliantly silly school adventure full of laughs, disasters, and one very sneaky rat.🐀🏫
£9.99
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A Piglet Called Truffle
Caring for Truffle is harder than she expected, and keeping him a secret is even trickier… 🌳🐗
£7.99
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An Otter Called Pebble
Choose options
Perfect for readers aged 7–9 who love real-life rescues, gentle humour, and brave-hearted characters.🌳🦦
£7.99
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Agent Arthur's Arctic Adventure
Packed with brain-bending puzzles, clever clues, and cool comic-style illustrations, this interactive book puts readers right in the middle of the mission.🕵🏻🚁
£5.99
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Spiderman - Animals Assemble!
Choose options
Packed with bold, colourful artwork and a story that’s easy to follow but full of superhero sparkle, Animals Assemble! is a brilliant intro to the Marvel universe.🌍🕷️
£6.99
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Popular Baby Collections Popular Baby
Popular Kids (3-6) Collections Popular Kids (3-6)
Popular Children (7-12) Collections Popular Children (7+12)
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Your Very Own Toyshop
We are not just your typical toy shop. Run by Chief Fairy Godmother Jayne, we go above and beyond just toys, to give your child incredible experiences and opportunities, such as in-store events and unique clubs.
Events Events
We love our little visitors and put on lots of lovely events for all our customers both big and small! We love our little visitors and put on lots of lovely events for all our customers both big and small!
Events Calendar
Our Shop Our Shop
Tucked away in the picturesque market town of Llandeilo, West Wales, you’ll find Eve’s Toy Shop – a beautiful little haven filled with toys for babies and children up to 12 years old. Tucked away in the picturesque market town of Llandeilo, West Wales, you’ll find Eve’s Toy Shop – a beautiful little haven filled with toys for babies and children up to 12 years old.
Visit us
Birthday Club Birthday Club
Our birthday club is open to all children from the ages of 1 to 11.
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Book
Club
Book Club
Pipsqueak Post Bookclub is a monthly subscription that helps your children fall in love with books and reading!
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Award Winning Toyshop
UK's Best Independent Toyshop
Eve's Toyshop received the prestigious title of 'Best Independent Toyshop in the UK' as recognised by the Progressive Preschool Award. Our focus on beautiful, traditional toys and games, accompanied by our unwavering commitment to delivering exceptional service and assistance is what we believe makes us stand out. We are always here to help you in any way we can.
Make That Gift Special
Gift Wrapping & Cards Service
Let the enchanting fairy godmother personally wrap your order, saving you precious time! Our gift-wrapping service is available for any number of parcels, and the cost decreases with each additional item you include. Moreover, we offer a delightful selection of cards to
complement your order.
Your Questions Answered
Helpful Guides & Advice
We often get asked about the best presents for baby shower's, christenings, new baby gifts and birthday ideas for all ages. So we've decided to put together a resource section which goes through different occasions, what they are and offers a range of gift suggestions tailored to each occasion.
Beautiful, Traditional Toys & Games
We are your very own award winning, child-friendly toy shop renowned for our beautiful traditional toys and games! Toys that will encourage your children to imagine, create, discover, explore, get messy and have fun! We source our toys from throughout Europe, carefully selected for their charm, educational and enjoyment value. Our beautiful toys are guaranteed to be safe and made to last.
I ordered gifts for my niece online and was blown away by the choice of well made, unique toys. The owner sent me a photo of the gifts wrapped. They look stunning, so much care and attention to detail, I was so impressed. This is truly a 5 star toy shop! Highly recommend.
Suzie Boudier
What can i say about this shop? Well, it's a DEFINITE must visit! It is a little GEM and the best toy shop I've ever shopped in. It sells very good quality toys & wonderful bilingual books for children.
Siwan Todd
What an amazing toy shop full of beautiful toys and books. Proper original toys too. My son loves what he gets from there and they actually last! Staff are so lovely and helpful. Can't wait for their next event too.
Emma Butler
Cannot recommend this Beautiful Toy Shop enough!! Quality toys, books and service. Jayne goes over and above to make this a magical shop for kids with incredible parties and events.
Natalie Evans
The best toy shop with the most knowledgeable, friendly and inspiring of owners in Jayne. Quality products and innovative toys. A joy to shop in! (And I hate shopping generally).
Ted Friend
Hi! That is top level, 5 star service right there! Will definitely be a returning customer, thank you! Regards,
Elliot
Eves toy shop is a wonderful little shop. I bought a beautiful cardigan for my granddaughter and a lovely top for my grandson. Quality clothes and she has a lovely selection of toys.
Liz Reynolds
A real adventure for adults and kids alike. Such friendly staff and a beautiful store with a large variety of items. My cat mad daughter was over the moon with how many "meow meows" we bagged today.
Kyle Hopkins
Eve’s Toy Shop in Llandeilo is a child’s dream! My Grandson, Zeke & I were welcomed into the shop today, Jayne treated him as a very special customer. Zeke left a very happy little 4 year old.
Yvonne Carter-Ingram
Excellent online service from Jayne. My order arrived promptly, beautifully wrapped with string - a pleasure to receive! I definitely felt that I was dealing with an independent that really cares.
Lesley Thornton
Such a wonderful little shop, excellent service, beautiful high quality toys. We popped in when on holiday, and then ordered again once we had gone home because they were so lovely! Thank you.
Toni F
Been to Eve's Shop a few times to get some presents and have been so impressed with the quality of the toys that are stocked there! They have such good quality products with a huge range of variety.
José Mac
This toy shop totally takes me back to how toy shops were when I was a child. A proper toy shop that your children could spend hours finding different things. It’s just amazing it’s a migical place.
Adella Hay
Beautiful shop, a huge selection of gorgeous toys and books for all ages. Eve and her staff always go above and beyond providing not just excellent customer service but a memorable experience.
Kimberley Morgan
Fantastic Toy shop which makes you feel so welcome. Sign up to their newsletter and they'll send you a card and a small gift for your little one on their birthday. Such a kind gesture.
Jen B
This toy shop is just like Aladdin's Cave - full of the most magical treasure for children. I can't resist going into this shop when I'm in Llandeilo and there is always something there to suit my budget.
Kim Mort
Nice little shop with lots of toys and children's books. A great selection of wooden toys and unique items. They do bookreadings sometimes too. Staff was very helpful and pleasant.
Emily de Bruijn - Harmsen
I recently ordered online and honestly the entire process was faultless - my box arrived and it was beautifully wrapped and the items are just gorgeous. Love this shop - what a treasure of a find.
Michelle Squire
This shop is the most loveliest toy shop I have ever been in, wooden made toys and train sets dolls, prams, stunning jigsaw puzzles. It's like Aladdin's cave has everything for a child education.
Patricia Mayes
We stopped in on our way back to London and were delighted with this magical shop. Fabulous range of toys, all good quality. If we ever are back in the area, we will make a beeline for it.
Janet Walker
Awesome shop! best place to get some toys for the kids, did some Christmas shopping and the staff was super helpful. Big thanks Eves Toy Shop Llandeilo
Dai Cymru
Jayne's shop is amazing, just the way a toy shop should be !It's not surprising she won best independent toy shop of the year! She always please help and you will always find the right toy here!
Richard Davis
The arrival of my order came so perfectly wrapped. It was a joy to open, the darling red and white string and the cute clip on my order made this even more precious to me. Thank you again. The postage to get it here to the U. S. was well worth it. x
Kathy Alexander
Jayne, thank you so much for remembering Morgan on his birthday.They are flying to Dubai on Friday to quarantine before they fly into Muscat.What a world we live in but honestly your package, (which he will get before flying),restores faith in humanity.We go home tomorrow and he’ll have it then.Thanks so much and see you soon. x
cherrille
I have four grandchildren, two boys and two girls, who have been charmed and hugely stimulated by beautiful, unique and imaginative gifts from Eve's Toy Shop. The range available is astonishing and the quality unbeatable. The toys remain treasured. We are all grateful and indebted to this extraordinary wonderland of a shop.
Lynne Wilkins
Hi. Just to let you know my parcel arrived last night.I absolutely love my jellycat and the parcel was an absolute delight to receive.The care that went into packing and wrapping the parcel was amazing and made my evening.Thank you so much.Have a great weekend. Angela Holt.
Angela Holt
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WINNER
Best Independent Toy Shop in the UK
Awarded by the Progressive Pre School Awards
